When Your Brand Gets Bigger Than Music
By late 2023, my professional life had become something bigger than just “Adam Adams Music.” I was composing, yes, but I was also building web projects, diving deep into music tech, collaborating on creative direction, and doing the kind of hybrid work that doesn’t fit neatly into a single category.
So the branding needed to evolve too. The old “AAM” identity worked beautifully for music, but it felt too narrow for what I was actually doing. I needed a mark that could represent all of it.
The geometric “A” stayed – because it’s mine, and it still hits right – but now it became intentionally abstract. Not “Adams Music.” Not “Tech.” Just… the mark. It works on an album cover. It works on a GitHub repo. It works on a business card for a composition gig, a tech talk, or a collaborative project.
The rounded-square container, the mint and teal color system – all of that feeds the same goal: a visual identity flexible enough to contain music, code, design, and the messy, interesting spaces where they overlap.
The expanded system covers:
- Multiple logo variations – color, monochrome, inverted, all working across contexts
- Consistent design language – unified across portfolio, CV, technical projects, and beyond
- Platform versatility – from favicon to social avatar to print, always recognizable
- Room to grow – built intentionally abstract so it doesn’t feel dated as your work evolves
This isn’t just a logo rebrand – it’s a philosophy shift. From “this is what I do” to “this is who I am.” Music. Tech. Code. Design. Building things. Learning. The mark works for all of it.
November 2023 to now – Adam ‘Adams’ Kloc, in full spectrum.